Fitworthy — About the FIT Partner with us

For international brands

Your official partner for the Egyptian market

We take your brand from first registration to a protected, growing presence on Egyptian shelves. You send the documents; we handle everything on the ground.

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Why Egypt

A large, young market that is still growing

$205M

Sports nutrition & protein products market, 2025

8.8%

Expected yearly growth to 2032

$424M

Total dietary supplements market, 2026

Sources: Ken Research, Egypt Sports Nutrition & Protein Products Market (2025–2032); Mordor Intelligence, Egypt Dietary Supplements Market (2026).

Why Fitworthy

Experience, professionalism and loyalty to your brand

7+ years

Hands-on experience in Egypt’s supplements market, from sourcing to the shelf

Corporate mindset

Clear processes and reporting, built around the standards international brands expect

The right positioning

We place your brand exactly in the segment you target, and protect its name and reputation

New channels, wider reach

Opening new points of sale to reach as many of your target customers as possible

Many international brands already have loyal fans in Egypt, who discovered them through parallel imports. That early demand is a ready-made launchpad for an official, registered presence.

What we handle for you

1

Registration

Product files, Arabic labels and approvals with the National Food Safety Authority.

2

Import & customs

Importer registration, tariff classification, inspection and clearance.

3

Distribution

Storage and delivery to gyms, supplement stores, pharmacies and retailers.

4

Brand growth

Launches, sampling, athlete content and trade marketing in our accounts.

How we work

Rules that protect your brand

We write these into every agreement, so your brand keeps its value as it grows.

One price in the market

One price list for every account, minimum advertised price enforced.

Vetted accounts only

Every point of sale approved for brand and storage standards.

Full transparency

Monthly sell-out, stock and pricing reports.

Brand protection

Official importer labelling and active monitoring of online marketplaces.

From first call to launch

  1. Introduction

    A call to align on goals

  2. Pricing

    An Egypt price list that competes on the shelf

  3. Documents

    Your registration file, prepared together

  4. Agreement

    Exclusive distribution for Egypt

  5. Registration

    Approvals and import set-up

  6. Launch

    On shelf across our accounts

Let’s talk about Egypt

Tell us about your brand and products. We reply to every brand within two working days.

partners@fitworthyegypt.com +20 112 170 5625 · WhatsApp